Craveworthy Brands Invests and Becomes Managing Partner of Gregorys Coffee to Double Down on Hospitality, Quality and Growth

▤ Summary

Craveworthy Brands invested in Gregorys Coffee and became its managing partner. Gregorys founder Gregory Zamfotis will stay on as president while Craveworthy adds operational and hospitality support. The partnership aims to accelerate growth, support national franchising plans in late 2025, and preserve Gregorys' quality-first brand identity. The article also highlights the broader investor group backing the transaction and Gregorys' expansion from a single Manhattan café to more than 50 U.S. locations.

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