Trivago acquires Israeli traveltech firm Holisto for $40 million | CTech

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Trivago acquired Israeli traveltech company Holisto for about $40 million. Holisto built software for dynamic pricing and real-time hotel rate aggregation across many suppliers. Trivago said the deal strengthens its branded booking strategy and improves the user booking experience. Holisto will keep operating independently and retain its roughly 200 employees.

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