Could Apple create an AI search engine to rival Gemini and ChatGPT? Heres how it could succeed
Summary
Apple is reportedly building an AI answer engine under its Answers, Knowledge, and Information team. The product could work as a standalone app and also power Siri, Spotlight, Safari, Messages, and Mail. Apple wants to improve its AI search capabilities and compete with tools such as ChatGPT, Gemini, Copilot, and Perplexity. The move also matters because Apple may need a stronger search alternative if its Google default-search deal changes.
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Fintech & Banking
applications
AI & Machine learning
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Financial Software
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Bloomberg
$1B+
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up to $1M