How Amir Salihefendić Scaled Doist with Asynchronous Work – Business of Software

▤ Summary

The article explains how Doist scaled Todoist and Twist with an asynchronous-first operating model. It argues that software companies waste time and energy when they rely too heavily on meetings and constant real-time communication. It highlights benefits such as deeper focus, better global hiring, stronger retention, and clearer written communication. It also describes the company practices that support async work, including handbooks, transparency, clear ownership, and occasional synchronous meetings for urgent or emotional situations.

▦ Linked Companies

Doist

$10M to $25M