Prosus-owned iFood buys stake in Brazils CRMBonus
Summary
iFood, which is owned by Prosus, bought a 20% stake in CRMBonus. The companies did not disclose the price or future financial terms. A source said the agreement could let iFood acquire full ownership of CRMBonus later in a deal that may reach 10 billion reais. CRMBonus sells customer acquisition, engagement, and retention software for retailers and restaurants. The new capital will support product development, AI investment, and a share buyback from investors.
Classifications
industries
Retail
applications
AI & Machine learning
AskAI Classifications
Labels
SaaS
CRM Software
MarTech
Linked Companies
CRMBonus
$10M to $25M