A Conversation With Verizon Business Chief Product And Marketing Officer On Synching Functions To Innovate

▤ Summary

Verizon Business Chief Product and Marketing Officer Iris Meijer explains how marketing now drives transformation by using data, AI, and customer insight to shape business outcomes. She describes why Verizon Business united product and marketing in 2024 to create a tighter feedback loop and build more commercially successful offerings. She also highlights the rollout of a Bill Inquiry Tool and a new AI-powered Customer eXperience Index that measures customer satisfaction in real time. The conversation emphasizes personalization, sentiment analysis, and generative AI as core capabilities for improving customer and employee experience while reducing churn and increasing revenue.

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