AdGood and Viant Power a New Era of Connected TV for Social Good
Summary
AdGood and Viant Technology announced a partnership to make connected TV advertising more accessible for nonprofits. AdGood will combine its donated CTV inventory with Viant’s DSP, targeting, and measurement tools. The collaboration gives nonprofit marketers affordable access to premium streaming inventory and data-driven campaign activation. AdGood also provides managed services and a GenAI-powered ad manager to help nonprofits create and run campaigns.
Classifications
industries
Entertainment
applications
Data Management
AskAI Classifications
Labels
Advertising Technology
Digital Marketing Software
Programmatic Advertising
Linked Companies
Viant Technology
$25M to $50M
AdGood
up to $1M