Causata Launches Customer Interaction Platform With $4.5M From Accel Partners
Summary
Accel Partners has poured $4.5 million into Causata, a San Francisco-based software startup that provides tools companies can use to optimize customer experience and business results. The company focuses strongly on two verticals – retail and financial services – but also caters to other industries like telecom, media and Internet businesses. Causata was founded in the beginning of this year by Paul Philips, an entrepreneur who sold his previous business Touch Clarity to Omniture in 2007 for a reported $48.5 million. In a blog post, Philips shares more information about why he started Causata: For years I had been watching large companies struggling to deliver a high-quality and consistent experience for customers across their various channels. I knew that previous experiences in machine learning and real time targeting of web content had provided a unique foundation for understanding how such a solution should be approached.