MCFA signs agreement with Bidhaa Sasa in Kenya to scale up access to electric cooking

▤ Summary

Bidhaa Sasa signed a new agreement with MCFA to receive EUR 2.3 million in funding for its electric cooking expansion in Kenya. The company will use the money to grow sales of electric pressure cookers, add induction cookers, and expand distribution, financing, and after-sales support. It targets rural households, especially women, and plans to reach up to 400,000 people by 2029. The article also highlights its community-based sales model, mobile-money repayment option, and collaboration with Groupe SEB on product design.

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