BlueKai Raises $21 Million For Online Target-Marketing Data Exchange

Funding Rounds

▤ Summary

BlueKai, an online auction-based data exchange, has raised $21 million in funding from GGV Capital, Redpoint Ventures and Battery Ventures. Launched in 2008, BlueKai aggregates data from shopping and research activities across the Internet and provides this data on-demand for marketers, ad networks or publishers to boost the quality and scale of their ad targeting initiatives. Data buyers include many of the top ten US online ad networks. The company recently launched an analytics feature that offers deep insight into consumer shopping behavior on the web. lBlueKai faces competition from fellow data exchange eXelate.

$ Funding

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Amount $21.4M Total raised
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Date February 1, 2010 Announcement date
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Investors Ozie Group LLC Lead investors
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Company http://www.bluekai.com Funded company

▥ Classifications

industries
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applications
Data Management

◇ AskAI Classifications

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▦ Linked Companies

BlueKai
$10M to $25M