Apple scores big victory with F1, but AI is still a major problem in Cupertino

▤ Summary

Apple is getting a boost from the success of its film 'F1,' which shows the company can invest patiently and turn long-term projects into commercial wins. The movie’s strong debut also reinforces the value of Apple’s services business and its ability to market content through its ecosystem. At the same time, Apple faces growing criticism over delays and weak progress in Apple Intelligence and Siri. Investors are watching for signs that Apple may need outside AI technology or partners to close the gap with rivals like Google, OpenAI, Anthropic, and Microsoft. The article frames Apple’s AI effort as a strategic weakness even as its media and services efforts perform well.

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