Like Google, Chinas biggest search player Baidu is beefing up its product with AI to fight rivals
Summary
Baidu has upgraded its core search engine with a major AI overhaul after 10 years without a comparable refresh. The company now lets users search with longer prompts, voice, images, and files, and it has integrated Ernie Bot features directly into search. Baidu is making this change to defend its search business against AI rivals such as DeepSeek, ChatGPT-style services, and other Chinese tech companies. The move shows how search providers are reshaping their products to match chatbot-style user behavior and preserve market share.
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