Finalist PocketBook Raises $500K. Challenges Personal Finance Leaders.
Summary
SydStart finalist PocketBook (previously known as GetPocketBook) has raised $500K from local Australian angel investors. Alvin Singh and Bosco Tan (pictured) have created an easy to use personal financial management website plus mobile apps for iphone and android that connect to your own banks aggregating accounts and transactions to give up to date information on total financial positions. These can then be used for planning, goals setting, budgets and tracking by using their own direct links to the major banks. Some of the quotes from investors and customers clearly put this brand new service in the ‘significant challenger’ quadrant meeting the needs of Australia and Asian consumers and prosumers that have remained unaddressed by (mainly business focused) players such as Mint, Intuit, Saasu, Xero and many more. The key to signing up those tens of thousands of users in just weeks appears to be ease of use and reliability say the founders.
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