RetailTech firm Amplience lands $37m Series C from Octopus Ventures
Summary
It functions as a content manager, supporting editorial features and blogs, shoppable videos and lookbooks, rich product configurators and campaigns. No other software vendor is able to provide the range of content production, management and delivery capabilities, from the cloud, that branded manufactures and retailers need in order to compete in a mobile-first world.” London and New York based venture capital firm Octopus Ventures, which counts graze.com, Eve, Magic Pony, Secret Escapes, Sofar Sounds in its repertoire, has backed Amplience since 2011, when it led its £1.6M Seed round. Jo Oliver, investment director at Octopus Ventures, explained the decision: “All retail businesses are waking up to a new era, one in which the customer is in control. “The Amplience team is absolutely focused on the future of content and asset management – and we’re delighted to once again lead the investment round and support their ambitious plans to become the leading platform for brand and retail engagement.” The funding follows the launch of Amplience’s API Content Management System (CMS), which integrates with retail systems like eCommerce to improve the mobile shopping experience. In November 2017 the company says it delivered 171 billion content objects, which at peak was 154,000 requests per a second – supporting over 2 million shopper journeys per hour.
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