CivicSolar bags $400K to help you choose the right solar panels at the best price

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With rooftop solar panels becoming increasingly affordable, and more sellers entering the market, residential and commercial consumers alike could very well be paralyzed by choice. Based in San Francisco, the company, which calls itself a direct solar distributor, has just raised $404,991 in seed funding — of a targeted $501,200 round — according to a filing with the SEC. On top of that, it provides tools to help property owners find and get quotes from nearby solar panel installers and contractors — making it easy to compare bids and choose the best deal available. Its web site is also home to a forum where prospective customers and dealers can post solar-related questions and receive replies from installers and other experts. It could also run into trouble competing against companies like SolarCity and SunRun, which also help consumers navigate solar installation.

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