Ceros raises $6.2 million to take on Adobe's creative cloud
Summary
FORTUNE — Simon Berg has issues with the current landscape of digital marketing tools, and he’s built a product to address them called Ceros. Based in London and New York, Ceros offers an SaaS platform for brands and marketers to develop “beautiful interactive content experiences.” The company is the result of a 2012 deal in which Crowd Fusion, a startup, had raised $3 million from Greycroft Partners, Fuse Capital, and Marc Andreessen and Ben Horowitz, bought Ceros and adopted its name and product. The selling point is that brands can build interactive marketing materials for the web, tablet, and mobile, without requiring a developer to write code. Before adopting Ceros, the company’s customers were building these types of experiences on traditional software like Adobe Photoshop and InDesign, he says, and requiring expensive development work to get them onto the Web. “But when Salesforce launched, they were a joke in comparison to Siebel Systems, but now they’re a giant among giants.” Right now, he adds, “It’s like a fly attacking a hippo.” Ceros is riding a content marketing wave, as brands and marketers increasingly shift their dollars from paid advertisements to “owned media,” or self-published content, and “earned media,” or PR and social sharing.
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