Executive Series: Johannes Thomas on trivago Acquiring Base7booking
Summary
Base7booking’s cloud-based property management system gives hoteliers access to competitive hotel technology, while trivago is their connection to millions of travelers worldwide. Together with Base7booking, we envision hoteliers moving from pen-and-paper operations to digital property management, competitive direct booking capabilities, and rates on trivago with just a few clicks. Online accessibility via the cloud enables unparalleled flexibility – hoteliers can operate and communicate with their hotels regardless of where they are, whether out shopping or sitting in their own living rooms. The role of technology is becoming increasingly important, and hoteliers must embrace this new era in order to ensure strong online visibility, drive direct bookings. IBEs which are not set up to support in-depth hotel information, attractive images and competitive rates hold the traveler back from booking directly.