Pulsate raises $1.5m investment from PayPal and Dunnhumby
Summary
Pulsate, a previous Siliconrepublic.com Start-up of the Week, today also revealed its new mobile marketing growth stack to help companies supercharge their app development. Pulsate, which has roots from four years ago and has clients that include NCR, HP, SITA and Heineken, has developed IP to understand the signals that come from users’ devices and turn them into real-time context. “The reality is the majority of apps are only used once, users churn within the first few days and ignore push notifications,” said Pulsate CEO and founder Patrick Leddy. Pulsate solves these problems by simplifying how marketers communicate with their users, allowing them to send highly personaliSed campaigns that attract attention and inspire action. “Customers are in the midst of a mobile mind shift and expect content on demand that is tailored towards their immediate context,” Leddy said.
