Omniata Is Building An Analytics, CRM Platform To Watch For The Digital Goods Era
Summary
It’s becoming a big data problem where top studios often rely on a handful of outside services to help manage their analytics or provide personalized ways of keeping their gamers glued. They’re an experienced team out of EA and Digital Chocolate that has quietly racked up some of the industry’s best-known developers including Angry Birds-maker Rovio, Grand Cru and Gaia. The company’s CEO Alex Arias was EA’s director of product management, data and acquisition, engagement and monetization platforms and recruited much of his San Francisco- and Helsinki-based teams from his days at early mobile game developer Digital Chocolate. While there are plenty of other analytics and player management services out there ranging from Flurry to Playhaven to Apsalar and others, Arias has a broad vision of what Omniata will ultimately do. While other tools might focus exclusively on user acquisition analytics or serving the right kinds of ad units to paying or non-paying customers, he’s building a platform that can cover all of those use cases.