Native Ad Exchange Bidtellect Raises $22.35 Million in New Funding
Summary
Native advertising exchange Bidtellect has raised $22.35 million in new capital to help the company build out its technology platform, product development, and sales and marketing teams. Bidtellect is one of a handful of players that help advertisers buy native ads, which broadly refers to content that is sponsored by a brand and is designed to have the look and feel of the editorial content that typically appears on a Web publishers site. Bidtellect helps its customers purchase such native advertising programmatically and at scale. Bidtellect provides tools for both publishers and advertisers to access and purchase native ad space, and it operates an open real-time bidding exchange that connects the two sides. The company expects the number of daily auctions that go through Bidtellect to pass 1 billion by September.