GlimpzIt lands $1.1M to strike up visual conversations with consumers
Summary
Some of us remember when the early web was mostly text, when each photo — or even a barely moving and tiny video — was a rare treat. A new visual engagement platform called GlimpzIt is today announcing it has lassoed $1.1 in seed funding to help brands harness and understand that energy. “We start with the premise that images are now the way that a whole generation of consumers communicate,” cofounder Parry Bedi told me via email. He noted that some platforms “allow brands to gather images about their company and product, but those are mostly open, social settings like Instagram.” By contrast, GlimpzIt is “a way for brands to communicate with the consumer in a one-to-one closed setting and that uses visuals.” The company points to the platform’s ability to generate “in-the-moment,” private conversations with consumers, noting that such imagery is “ripe with valuable data.” Uses can include gathering consumer insights, scaling branded content creation, and running interactive mobile campaigns. The new funding — raised from Founder’s Coop, David Humphrey, and the Seattle Angel Conference — is the company’s first, and will be used for further development and to support the launch of the open, freemium version.
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