Loyalty Prime secures €1.5 million to disrupt the loyalty marketing industry with its SaaS platform | EU-Startups
Summary
Loyalty Prime, a leading SaaS (Software-as-a-Service) loyalty platform provider, just closed a €1.5 million Series A funding round with Senovo, Unternehmertum Venture Capital (UVC) and angel investor Alexander Bruehl. The Munich-based startup will use the fresh capital to rapidly grow the business across Europe, North America and Asia. It provides all necessary business rules and maximum flexibility for managing high performing loyalty programs. Multiple APIs provide ease of integration to front-end channels, campaign management and other IT systems. Loyalty Prime is the first of its kind cloud-based loyalty solution, which delivers enterprise class functionality to small, medium and enterprise clients, such as Fraport AG, TRW ZF, Preferred Hotels & Resorts to name a few.