Gen Zs New Way to Earn and Enterprises Secret Weapon: Why We Invested in Prograd

▤ Summary

Kli Capital invested in Prograd, a task-and-learning marketplace that helps Gen Z users earn money while building financial literacy. Prograd also sells access to engaged Gen Z data and insights for enterprise partners. The company says it has already onboarded more than 40 partners and has another 50 in the pipeline. It reports strong user growth, high retention, and repeat enterprise spending, which supports its growth narrative. The investment highlights demand for platforms that combine consumer engagement, research data, and financial education.

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▦ Linked Companies