Dhruv Verma & Thriwe: Inside the Resilient Journey Building a $32M Global Benefits Empire from India

▤ Summary

This article profiles Dhruv Verma and the growth of Thriwe, a B2B benefits platform that started as GolfLan. It highlights his early hustle, corporate experience, and the struggles he faced while building the business, including nearly losing everything before pivoting to B2B. The company grew by selling golf and other lifestyle benefits to banks, card networks, and corporations, then expanded into multiple benefit categories. Thriwe raised about $3 million in its early years and later grew through profitability instead of new external funding. The article positions Thriwe as a profitable global benefits company with a proprietary technology platform and continued expansion plans.

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