Amadeus leads seed round of RTM software provider Betterez
Summary
Founded in 2011 by CEO Tal Shalit, Betterez said the number of travel and tour companies using its software more than doubled in 2016, while processed volume grew over 400 percent. Mr. Donald J. Carty, former chairman and CEO of American Airlines also participated in this round and will join the Betterez Board of Directors. “Over the past five plus years, Betterez has been fortunate to build a strong business serving ground travel operators, namely inter-city bus and airport shuttles. “This investment will allow us to help bus & coach operators get to the next level of growth and innovation.” “Amadeus Ventures aims to invest in travel technology start-ups with brilliant ideas and modern technological platforms that can not only drive strategic value but help shape the future of travel,” said Head of Amadeus Ventures Suzanna Chiu. Determined to be the most modern, flexible and cost efficient reservation and ticketing platform available in the market, Betterez is looking forward to adding new features, customers, and partners in 2017.