MarTech firm Paapi raises £420,000 in pre-seed funding
Summary
Paapi closed a £420,000 pre-seed funding round to expand its ad measurement platform. The London-based company helps brands measure cross-channel advertising ROI with a more transparent, independent view of performance. SFC Capital led the round, and Paapi plans to use the funds to attract more brands and scale adoption. The company says its early pilots with direct-to-consumer brands show demand for an alternative to legacy attribution tools.
Funding
Amount
$565.9K
Total raised
Date
June 11, 2025
Announcement date
Investors
Startup Funding Club
Lead investors
Company
https://paapi.ai/
Funded company
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