Site Search Engine Creator Swiftype Raises $1.7M From A16Z, Others
Summary
Swiftype, a Y Combinator startup that creates search engines for websites, has raised $1.7 million in seed funding from Andreessen Horowitz, NEA, Kleiner Perkins Caufield & Byers, Ignition and several angel investors. Founded in 2012, Swiftype builds search engines in real time, organizing pages based on importance rankings from your site. Co-founders Matt Riley and Quin Hoxie tell me the funding will go to developing products to improve mobile search and branding for the company. The team is also working on a tool to show what is trending on the search engine, so users can direct visitors to related content. Hoxie says the biggest challenge going forward will be bringing exposure to the brand, because most people have either accepted mediocre search engines or want to build a solution themselves.