Why wine2wine Business Forum Is Leaving Verona for the First Time - And Why It Matters More Than Ever

▤ Summary

wine2wine Business Forum will move from Verona to Chicago for its 2025 edition and broaden its international focus. The organizers want to address pressure points in the U.S. wine market, including shifting consumption, generational change, and trade fragmentation. The program will feature tastings, global market strategy sessions, B2B matchmaking, live podcast content, and panels on tourism and digital communication. The event also aims to connect Italian producers with international hospitality operators and support export growth through education and networking.

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