New Madison Logic Survey By Harris Poll Finds 96% of B2B Marketing Leaders Polled Are Changing Their Marketing Strategies Due to the Current Economic Climate
Summary
Madison Logic shared survey results showing that B2B marketing leaders are shifting strategies because of the current economic climate. The survey found that many marketers are increasing event activity and investing more in AI tools for lead generation, content creation, and analytics. Respondents also said AI brings more value to B2B marketing than B2C, and they want better forecasting, data management, and personalized content. The results point to rising influence from Millennial and Gen Z marketers and a broader move toward new technology and multi-channel engagement.
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Data Management
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Account-Based Marketing Software
Marketing Automation
Advertising Technology
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Madison Logic
$50M to $100M