Marc Hatfield Discusses Launch of Aptean Fresh Produce ERP: The Next Generation of Produce Pro Software

New Products

Summary

Aptean is soft launching Aptean Fresh Produce ERP, a next-generation version of Produce Pro Software for growers, packers, and shippers. The product targets industry pain points such as tight margins, labor shortages, compliance demands, and traceability requirements. It combines produce-specific functionality with Microsoft cloud-based ERP capabilities to improve visibility, streamline operations, and support digital transformation. The company plans a broader full-scale launch next month with new resources, demos, and expanded cloud features.

Classifications

industries
Manufacturing Industry
applications
ERP & Process Management

AskAI Classifications

Labels
Enterprise Software ERP Software Supply Chain Management Software

Linked Companies

Aptean
$500M to $1B