#USA Instapage raises $15M to make landing pages smarter | Startup 365
Summary
Landing pages might not sound like the most exciting problem for a startup to tackle, but Tyson Quick, founder and CEO of Instapage, said that they’re a real issue for marketers. So just by creating a few personalized landing pages that targeted “major” customer segments, Jounce was able to increase conversions to around 20 percent. In 2012, Quick decided to switch the company’s focus to Instapage, and it now offers a broader platform for creating and testing different landing pages that are personalized for different visitors. He recalled moving from Salt Lake City to San Francisco and living in his car for part of the month so that he could rent out his apartment on Airbnb. Quick said that when he started to have conversations about a Series A, most VCs weren’t interested in giving the company “the valuation we felt we deserved.” (He speculated that they were “a little preoccupied by the buzzy things that were going on” like cryptocurrency and on-demand delivery.)
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