Social marketing start-up Popdeem raises €500k in funding - Start-ups | siliconrepublic.com - Ireland's Technology News Service

Funding Rounds

▤ Summary

Influencer marketing platform Popdeem has raised €500,000 in funding from Delta Partners, Enterprise Ireland and several leading angel investors. Founded in 2012 as a social rewards app for local businesses, the company is now white-labelling its technology to enable large brands to use its social marketing tools to engage customers online. Customers can check-in or share photos on Facebook, Twitter or Instagram to redeem rewards. “Brands are constantly looking at innovative ways to spark conversation on social networks,” said Richard Whelan, CEO of Popdeem. “Popdeem’s technology and marketing platform is making it possible for brands to target their most influential customers, boost brand advocacy and harness the power of the social web,” Whelan added.

$ Funding

$
Amount $684.3K Total raised
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Date May 21, 2014 Announcement date
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Investors Wayra, Delta Partners Lead investors
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Company http://www.popdeem.com Funded company

▥ Classifications

industries
No industries detected
applications
Web and Content Management

◇ AskAI Classifications

Labels
Social Media Marketing Software Loyalty Program Software SaaS

▦ Linked Companies

Popdeem
$1M to $5M