AI, trade and $24 socks: Inside the inaugural SXSW in London

General News

Summary

SXSW held its first London event and positioned the city as a hub for talent, trade, tech, and innovation. The conference featured speakers from Google DeepMind, Hugging Face, and Wayve, with AI and open-source models emerging as the main technology theme. Demis Hassabis discussed artificial general intelligence and warned that AI must be developed responsibly. The event also showcased major brands, live performances, and the broader creative atmosphere around Shoreditch and the Truman Brewery.

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Hugging Face, Inc.
$10M to $25M
DeepMind
$100M to $250M