This Technology Raises $7.5M in Series A Financing

Funding Rounds

Summary

This Technology Inc., a NYC-based provider of software for video advertising insertion, has raised $7.5m in Series A financing. In conjunction with the funding, General Catalyst Partners’ Neil Sequeira has joined the company’s board. This Technology intends to use the capital to expand its development and support efforts. Founded in 2006 and led by Jeffrey Sherwin, CEO, the company provides cable operators and programmers with complete visibility and control over digital content and advanced advertising inventory. They support VOD, network DVR, IPTV and mobile devices.

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Amount $7.5M Total raised
Date November 15, 2012 Announcement date
Investors General Catalyst Lead investors
Company http://www.thistech.com Funded company

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Entertainment
applications
Data Management

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