Siro lands $50M to expand its AI-powered coaching for sales reps
Summary
An increasing number of meetings have an AI note-taker present that transcribes the call and provides action items. Siro wants to do the same for sales folks who are on the ground and talking to customers face-to-face.The company on Wednesday announced it has secured $50 million in a Series B round led by SignalFire with participation from Dick Costolo and Adam Bains VC firm 01 Advisors. Square CPO Saumil Mehta; the founders of business management software Squire, Songe LaRon and Dave Salvant; former Yelp SVP of Engineering Michael Stoppelman; and former Snap Engineering VP Ding Zhou also participated.To date, Siro has raised a total of $75 million.Founder Jake Cronins idea for Siro came from an experience in college. But he realized that he couldnt be on the ground to help coach all the junior reps.A few years later, after working at McKinsey, Cronin started building Siro coding the core product himself. "Siros solution is helping digitize the dark matter of offline conversations comprising field sales engagements, which has broad extensibility across verticals and depth in downstream actions that can be instrumented from this data, such as customer and product insights," he told TechCrunch via email.This article originally appeared on TechCrunch at https://techcrunch.com/2025/05/21/siro-lands-50m-from-signalfire-to-expand-its-ai-powered-coaching-solution-for-on-ground-sales-reps/