Pay-i lands $4.9M to answer the question every enterprise is asking: Does this GenAI investment have actual ROI?
Summary
The round was co-led by Fuse Partners and Tola Capital, with participation from Firestreak, Pear VC, Gaia Capital, and angel investors from Fortune 100 companies.Today, most teams still measure success of their AI initiatives in token counts or latency metrics that dont capture business value or justify costs. Pay-i gives product, finance, and engineering leaders a real-time dashboard that links every model call, prompt, and token to measurable business outcomes for specific use cases, like revenue growth, task completion time, or CSAT uplift. Users can assign explicit dollar or time values to KPIs, compare multiple versions of a use case, and instantly see which model, agent, or prompt delivers the strongest return. Pay-i tracks how each change impacts task completion time, revenue conversion, or KPIs like CSAT and forecasts the business impact before full rollout.Pay-i gives product, finance, and engineering leaders a real-time dashboard that links every AI action to measurable business outcomes.Tepper previously spent 19 years at Microsoft and was a leader in Azures internal GenAI consumption strategy. He co-founded Pay-i alongside CTO Doron Holan, who spent 27 years at Microsoft and was a core architect for Windows and Azures throttling layer, and COO Erik Winters, a veteran operator who scaled early-stage companies across finance and SaaS.