BidX Joins Worldeye Technologies to Transform Marketplace Advertising
Summary
RESTON, Va.--(BUSINESS WIRE)--Worldeye Technologies Inc. today announced the acquisition of BidX, a leading provider of automated PPC and DSP advertising across e-commerce platforms, including Amazon and Walmart. “BidX’s AI-driven approach to ad optimization represents the kind of forward-thinking tech we seek to bring to our customers. With the addition of BidX, Worldeye Technologies continues to execute its commitment to building a comprehensive suite of tools that address the complete spectrum of e-commerce business needs. “We set out to build BidX because we knew firsthand how time-consuming and complex marketplace advertising could be, especially for growing brands trying to scale. Founded in 2018 by Nadine Schoepper, Max Hofmann, and Dominik Thuesing, BidX has grown into a team of 45 specialists providing automated PPC and DSP management solutions.