SUPER STUDIO, Supporting Commerce DX, Raises 1.7 Billion yen
Summary
On the 16th, SUPER STUDIO, which supports commerce DX, announced that it has raised approximately \xa51.7 billion through a third-party allotment of new shares to investors including 31VENTURES Global Brain Growth I, jointly operated by Mitsui Fudosan and Global Brain, ALL STAR SAAS FUND, and Kiraboshi Capital. The announcement marks the companys first fundraising since the Series B extension round in October 2023, bringing the total equity funding to approximately \xa510.1 billion.The integrated commerce platform ecforce is a SaaS that allows the construction and operation of online and physical store sales channels on a single platform, enabling cross-functional integration and utilization of customer, inventory, and purchasing data. According to information published on the companys website, as of the end of October 2024, the number of companies implementing the service exceeds 1,500, with a post-implementation retention rate of 99.7%.In the data domain, the company offers the customer data platform ecforce cdp, the dashboard tool ecforce bi, and the MA tool ecforce ma, providing comprehensive support from data integration to analysis and implementation of measures. Additionally, with 10 to 20 feature updates per month and API integration, the platform differentiates itself by enabling agile implementation of channel additions and external service connections.In offline integration, the company has developed the next-generation shop \\THE [ ] STORE\\ in collaboration with Mitsui Fudosan, providing an OMO solution that allows centralized management of store purchase data on ecforce, thereby realizing data-driven commerce DX across online and offline channels.