BrightFunnel Raises Funding To Build Smarter Marketing Predictions
Summary
In that role, and in other jobs as a marketing executive, Hossain said that with his background in economics and econometrics he expected to be “swimming in CMO insights,” but that turned out not to be the case. The eventual goal, Hossain said, is to create “the Google self-driving car for marketers.” In other words, customers should be able to identify how much money they want to spend on a campaign and what their revenue targets are, and with BrightFunnel’s recommendations, the marketing plan should basically run itself. Its current features include identifying the marketing “levers” that can lead to increased revenue, as well as analyzing performance trends by campaign and channel. Hossain estimated that those projections are within 10 to 20 percent accuracy — not just on the conversion rate but also how long it will take to close the sale, which is particularly important for the business-to-business marketers that BrightFunnel is targeting. Anyway, here are the investors: Paul Albright, former CRO, Marketo David Gutelius, former Chief Social Scientist, Jive Software Ryan Holmes, founder and CEO, HootSuite Steve King, former CEO, DocuSign Scott Kleper, founder and CTO, Context Optional (Adobe Marketing Cloud) Tim Kopp, former CMO, ExactTarget (Salesforce.com Marketing Cloud) Chris Maeda, former CTO, KANA Software Mark Organ, CEO, Influitive and co-founder, Eloqua (Oracle Marketing Cloud) Venkat Rangan, CTO, Clari and founder, Clearwell Systems (Symantec) Russell Siegelman, former VP, Microsoft, and Partner, Kleiner Perkins Caufield & Byers