Twiggle, e-commerce Start Up Scores $12.5M Series A led By Naspers
Summary
Search engines on large e-commerce sites often show lot of results, which might be an added advantage if you want to browse, but if not, then it becomes annoying. Internet conglomerate Naspers agrees, because it has led the Tel Aviv-based startup’s $12.5 million Series A. Yahoo Japan, State of Mind Ventures, and Sir Ronald Cohen participated in the round. Some of the group’s most notable e-commerce investments around the world include Flipkart in India, Argentina’s Avenida, and Filipino marketplace OLX. Twiggle was co-founded in 2013 by chief executive officer Amir Konigsberg, who was one of Google’s first employees in Israel before becoming managing director of price comparison site MySupermarket.com, and chief technology officer Adi Avidor, formerly a lead software engineer at Google Israel. Its search engine combines natural language processing, data science, and artificial intelligence.