‘From idea to product’: How Figma is redesigning workflows with its new line-up
Summary
At Config London, I got a more in-depth peek into exactly what these tools are capable of - and how they fit into Figma’s plans to create a platform that lets users go from idea to product launch without pause. During the press briefing, Yamashita said: “Our thought experiment was, how can we make it so easy for you to go from the idea into your head to something that is actually you can put in front of users and validate really quickly. One of the chief purposes behind this is saving time - a space where developers can work on templates, responsive design, custom interactions, and transitions and motion effects. But it goes a little deeper than that, with the company keen to help designers make content that doesnt have a generic look and feel, while letting them freely express themselves and elevate their craft. To watch the full Config London keynote speech with Yamashita and Figma CEO Dylan Field, its on YouTube here.