Nobel Hygiene raises Rs 170 cr from Neo Asset Management - ET Retail

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Summary

The funding includes a mix of primary and secondary investment and comes as the company prepares for its IPO The capital will be used to strengthen Nobels leadership in the adult diaper market , expand distribution, and invest in flagship brands Friends and Teddyy. Neo joins existing investors Quadria Capital and Sixth Sense Ventures.This investment by Neo Group is not just a capital infusion; its a reinforcement of our commitment to lead and grow the adult diaper category in India. With this support, we are ready to amplify our consumer outreach, reinforce our distribution channels, and further solidify the leadership of our core brands, Friends adult diapers and Teddyy baby diapers, said Kamal Johari, MD and Promoter at Nobel Hygiene.Nitin Agarwal, head of private equity at Neo and a former Board member at Nobel, returns to the cap table with this round. We have strong confidence in the team and the brands long-term potential, he said.Founded in 2000, Nobel claims over 40 per cent share of Indias adult diaper market and operates two manufacturing facilities. The adult diaper market in India is projected to reach USD 1 billion by 2030, growing at a 25 per cent CAGR.

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