Osram acquires a stake in the retail software specialist beaconsmind
Summary
Via its venture capital unit, Fluxunit, the lighting company has gained a strategic minority interest in the start-up that offers smart software to retailers, enabling a personalized approach to customers. “Working together, we can actively shape the future of the stationary store business in this age of online retailing.” Osram is already successfully collaborating with the Swiss company. “The sales approach via smartphone is really popular with users and has boosted consumers’ willingness to spend money,” said Max Weiland, the Chief Executive Officer of beaconsmind. The foundation of the innovative solution is formed by a personalized approach to customers, detailed analysis and the linking of sales channels at retail stores, fashion brands and shopping centers. Products are used in a wide variety of applications ranging from virtual reality, autonomous driving and mobile phones to networked, intelligent lighting solutions in buildings and cities.