Raises $1.25M in Seed Funding to Accelerate Growth
Summary
This situation invariably makes companies set up stringent transactional guidelines in order to prevent fraud, which leads to higher decline rates where legitimate consumers are rejected. Rejecting good customers will likely send them straight to a competitive site, or worse, could end up causing social media rants, extending the impact of a negative experience to an entire community. Current fraud solutions often rely solely on the transactional data entered by the user at the time of an event to detect fraudulent activity. We’re looking forward to continuing to build our modular tool set to further empower companies to solve a wide range of fraud and authentication challenges. It analyzes behavioral traits that are unique to each consumer or potential fraudster, including usage patterns and physical factors that are virtually impossible to emulate.