The Marzotto Family invests in Direct from Italy: a shared vision for innovation in the wine sector
Summary
It is essential for Italian producers to understand the importance of always operating in full compliance with current regulations, moving beyond outdated habits and approaches, says Denis.When Denis and his business partner Francesco Prizzon founded Direct from Italy in 2019, the project was born from the idea of bringing wineries closer to their end customers. Covid was a difficult time, Denis recalls, but we reacted immediately, providing wineries with a system that allowed them to keep selling, even remotely.Another challenge soon followed: the introduction of the OSS regulation in Europe, which completely changed the way tax compliance is managed for international sales. We had to rethink all our processes from scratch, Denis emphasizes, because the new regulatory framework required radically different solutions compared to the past.Many producers and retailers, unfortunately, remain tied to outdated operational methods, unaware of the real risks they are exposing themselves to. Today, it is essential to stay informed, update ones approach, and adopt tools that enable compliant and secure international sales. D2C practices are not the same as those used in B2B.Timeliness has been our strength, Denis continues, and thanks to it, in 2022, we successfully launched the software for independent direct sales to private customers abroad, which is now the most well-known in Italy.