Menlo Ventures leads $14.5M round for Usermind, an enterprise business operations startup
Summary
Usermind is bringing on another top-tier investor as the Seattle startup continues to develop its enterprise business operations platform. Usermind launched back in 2013, raising an initial $7.6 million Series A round led by Andresssen Horowitz. Those instruments, in this example, are analogous to the various standalone enterprise applications a given company uses — along with the finance, sales, marketing employees — that help serve customers in today’s digital world. The idea is to unify all business data in one place for easy access, while allowing employees to measure and optimize their processes and make necessary changes. Here are a few slides that explain what the company does: “It’s all about breaking down the walls between sales, marketing, finance, etc., to deliver the best customer experience,” she said of ‘BizOps.’ “It’s very similar to the ideas that already emerged with changing IT.” Feaster said that the BizOps category is new, and Usermind has a chance to be first-to-market with its product.
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