Susquehanna Asia VC leads $12-mn funding round in The Good Bug
Summary
Prior to this, the company had raised Rs 35 crore in a Series A extension round led by Sharrp Ventures, the family office of Marico Group chairman Harsh Mariwala. In September 2023, TGB also raised Rs 29.1 crore from Fireside Ventures.The company said the fresh infusion of capital comes at a pivotal moment as it deepens its focus on gut bacteria and microbiome science to deliver root-cause solutions for critical health concerns, including digestive health, obesity, and womens wellness. "This new capital infusion will be pivotal in accelerating our research and development efforts, driving groundbreaking innovations in gut health through rigorous R&D, said Keshav Biyani, co-founder of The Good Bug. Attracting top-tier talent across research, technology, science, and business will further strengthen our foundation," he added.Bhavani Rana, investment advisor at Susquehanna Asia VC, said, The Good Bugs holistic approach, rooted in gut microbiome science, emphasizes the importance of digestive wellness as the foundation for overall well-beinga vision that resonates deeply with the growing awareness of its role in preventing many health issues.Founded in 2022 by Keshav Biyani and Prabhu Karthikeyan, The Good Bugs products target gut-related concerns such as bloating, constipation, and weight management.Weve witnessed firsthand the impact of their customer-first approach and purpose-led innovation. Our belief in their vision and leadership has only grown stronger, and we look forward to strengthening this long-term partnership as they scale a category-defining brand, said Ankur Khaitan, principal at Fireside Ventures.