Stop Guessing Your Price: A Practical Guide to Software Pricing –

▤ Summary

Pricing touches everything: your product’s perceived value, your brand, your customer base, and your business model. The guide, Don’t Just Roll the Dice, has since become one of the most downloaded and shared resources in the Business of Software (BoS) community. Even if it has been written years ago, Don’t Just Roll the Dice is still relevant and useful not because it gives one magic answer, but because it speaks to founders in a way that makes sense. Cognitive biases (like anchoring and price-quality assumptions) play a major role in how prices are perceived. The wrong decision early on can shape customer expectations and limit future flexibility.

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