Ambition Solutions Raises $2M for New Ways to Gamify Sales
Summary
Founded in Chattanooga, Tenn., in 2013, Ambition went through Y Combinator’s winter class with the goal of raising a seed round and returning to its Tennessee roots to begin scaling. It’s totally rebuilt itself,” said Ambition co-founder Jared Houghton, referring to the southern city’s focus in recent years on providing fast Internet service and nurturing entrepreneurship. “It’s much cheaper to operate here and we get great talent.” Seeded with $600,000 from Chattanooga venture incubator Lamp Post Group, Ambition aims to improve on leaderboards, badges and other trappings of early gamification efforts. Ambition allows customers to define the things they care about for each employee function, like the number of leads generated, demos and deal closings, and then track them by pulling from emails, phone calls and other sources. Current customers include phone repair startup iCracked.com Inc. and logistics and shipping companies including Access America Transport Inc. and GlobalTranz Enterprises Inc. “We [will] sell into Fortune 500 companies in Atlanta, Minneapolis and in Chicago,” Mr. Houghton said, adding the target customers’ locations were another reason for leaving Silicon Valley for Chattanooga.
Funding
Classifications
AskAI Classifications
LabelsLinked Companies
