Datadog acquires Eppo, a feature flagging and experimentation platform
Summary
Just a few weeks after snatching up Metaplane, an AI-powered observability startup, the cloud monitoring and security company has acquired Eppo, a feature flagging and experimentation platform. Eppo offers what Sharma calls “confidence intervals” to make it easier to understand and interpret the results of a randomized app experiment. While plenty of startups have emerged in recent years to abstract away the app experimentation infrastructure, including Split, Statsig, and Optimizely, Eppo has managed to stand out in the crowded field. The San Francisco, California-based company raised $47.5 million from VC firms including Innovation Endeavors, Menlo Ventures, and Amplify Partners prior to its exit, according to Crunchbase. “With Datadog, we are uniting product analytics, feature management, AI, and experimentation capabilities for businesses to reduce risk, learn quickly, and ship high-quality products.” For Datadog, which recently reported a better-than-expected net profit but a revenue forecast that fell below what analysts expected, the Eppo buy could bolster the company’s current product analytics solutions.